Subject: Just Dropped! Open to See Our New Arrivals
Preheader: Shop the latest jewellery trends.
Subject: Fall In Love with Amethyst (Open for Savings!)
Preheader: Save 20% off amethyst jewellery until February 28.
Subject: These Will Sell Out! Open to Shop Before Anyone Else
Preheader: Early access just for you!
Subject: The Most Comfortable Gold Hoops You’ll Own
Preheader: Open to see our new weightless earrings.
A combination of engaging subject lines, copy, and visual content is used to promote and educate customers about sales, events, products, and stories behind the brand. E-newsletters are regularly sent to subscribers of the Paris Jewellers mailing list, reaching up to ~46,000 subscribers as of February 2021, with the mailing list seeing growth of ~24,000 subscribers from 2018 – 2021.