A series of ads centered around relatable moments around the holidays to promote the Moments collection and gift guide, featuring employees and friends of the company. The premise of each was inspired by real-life and fictionalized moments from each of their lives.
Featuring three connected stories to promote the Believe holiday collection and gift guide. The full video was broken down into individual clips for use in advertising.
Paris Jewellers Filmed Ads
Collaborated with Plaid Collar Films to assist in the creative direction, planning, and execution of filmed advertisements produced for Paris Jewellers’ 2018 and 2019 holiday campaigns. Ads were run on YouTube, Instagram, Facebook, and in select Cineplex movie theatres across Canada.
Creative Direction & Planning