Precious Forever is a relaunch of the children’s jewellery line by Paris Jewellers featuring fine jewellery pieces for children. A portion of the proceeds from every purchase in the collection are donated to the Children’s Wish Foundation of Canada.
The goal of the logo is to symbolize the stylistic intent of the products in the jewellery line: provide chic fine jewellery accessories that appeal to children, without appearing “childish.”
The main visual element of the logo is a crown formed by hearts and a diamond. The logo’s minimal execution with its soft pink colour and lowercase, rounded type result in a logo that is playful, yet elegant.