New Logo (2017-present) 
Old Logo (pre-2017)
Visit Newell Logo Refresh
Visit Newell is a tourism agency that supports the Newell region of Alberta. This project is part of the larger “Do Something Newell” campaign.
Designed to be a modern take on the old logo, the redesigned logo incorporates a simplified and flat contemporary design. The old wordmark font is replaced with an elegant sans-serif typeface. The chosen typeface, Raleway, is reminiscent of the old font with similarities in their typographic anatomy, such as the four upper terminals in the “W”
Visit Newell Redesign
Visit Newell is a tourism agency that supports the Newell Region of Alberta. The client requested an updated and modernized version of their old logo.
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