University of Lethbridge Pronghorns
A personal project redesigning my university hockey team’s logo and jerseys. The designs include a new wordmark, primary and alternate logos, and jersey sets for home, away, and alternate.
With the primary logo, I darkened the colours, and brought a more aggressive look that is often found in other professional hockey logos, while keeping a similar stylistic feel. The Pronghorn’s past and present jerseys have typically been designed from a template based on the uniforms of existing teams. Because of this, I wanted to provide a unique jersey set that would stand out among the team’s previous jerseys, as well as other teams.