“Moments” Holiday 2019 Gift Guide
QR codes throughout the book conveniently direct browsers to landing pages on the website where they can shop featured product and watch the campaign’s filmed ads. The Moments Gift Guide received a Canada Post grant for innovative mail marketing. The accompanying case study can be found here.
Holiday 2020 Gift Guide
Featuring Juno nominated and platinum selling recording artist Kreesha Turner. The QR code concept from the previous year’s gift guide are revisited again to conveniently direct browsers to relevant product pages on the Paris Jewellers website.
“Unconditional Love” 2021 Mother’s Day Gift Guide
“Celebrate Love” 2021 Valentine’s Day Gift Guide
Paris Jewellers Gift Guides
Print layout designs sampled from various Paris Jewellers catalogues. Mail marketing is central to the seasonal marketing campaigns at Paris Jewellers, with catalogues reaching up to 600,000 homes across Canada. Catalogues are available in print and for download as a digital copy on the Paris Jewellers website.